First night review

Wow! What a fabulous evening. Great food. Great fun. Networking opportunities everywhere. With a bang the 22^nd annual Las Vegas conference kicks off to a packed crowd of rowdy market research professionals. Everyone I talked to was thrilled with the opening reception. The room was a buzz with lively conversations about important research topics. Researcher talking to researcher about the challenges of today’s research environment. If you are looking for answers, this is the place to be.

Tomorrow’s agenda is packed full of educational opportunities. I personally am looking forward to Karin Kricorian’s talk on Research’s Role in Making a Magical Guest Experience. Being from Disney, I am sure Karin will have a number of excellent examples of ways Disney uses research to improve the customer experience.

Tune in tomorrow for more exciting details.

Steve Larson

Information Alliance